Hallyu 2.0: The Korean Wave in the Age of Social Media (Perspectives On Contemporary Korea)
Product details
| Management number | 233303353 | Release Date | 2026/06/27 | List Price | US$11.91 | Model Number | 233303353 | ||
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Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon. Read more
| ASIN | B010MGKKD8 |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-0472120895 |
| Edition | First |
| Language | English |
| File size | 4.8 MB |
| Page Flip | Enabled |
| Publisher | University of Michigan Press |
| Word Wise | Enabled |
| Print length | 276 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Part of series | Perspectives On Contemporary Korea |
| Publication date | June 1, 2015 |
| Enhanced typesetting | Enabled |
Bestseller ranking
Media Studies
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